Your logo is one of the first things that should be considered when designing a new look for your company or product.  Logos are everywhere.  Open up your fridge, flip through a magazine, surf the Internet and there they are. The moment you see them you recall products, commercials, good experiences and possibly bad ones - but the key point is you remember them. Below is a small collection of logos. You should recognize each one with a glance.

Not everyone can have a trademark as ubiquitous as Coke, Apple or the Miami Dolphins but a professionally designed logo is a great way to create branding.  A great logo will not catapult you to profitability, but a well designed, unique logo that people remember can be a powerful weapon in your advertising arsenal.

Some companies spend a fortune to create the perfect logo that reflects their business personality and has the potential to become instantly recognizable by the public.  Designing a great logo is not to be underestimated and is well worth the time and effort. Here are a few points to consider in designing a memorable logo.

• Your logo must be usable in a variety of formats; business cards, letterhead, advertising, brochures, and websites.

• Simple is better than complex. The acronym KISS is frequently used by logo designers.  It means "Keep it simple, stupid." If you check the logos above you can see this point clearly.

• Your logo should be usable in black and white form.  This is important for newspaper advertising and faxes as well as logo placement on your products.

You can have the greatest logo in the world, but if it's placed in poorly-designed literature or advertising it won't do you a bit of good.  Peppermedia understands the importance of combining effective design with effective marketing, the two go hand-in-hand. 

It's surprising how much money people spend to purchase advertising space for poorly-designed ads.  This sends conflicting messages to potential customers.  On one hand, consumers can appreciate a business going to the expense of purchasing ad space or mailing a postcard or brochure to gain the attention of customers.  On the other hand, if the piece is unattractive or even just ordinary the consumer is sub-consciously thinking, "Why bother?"

To see this principle in action, look no further than your local paper.  Quickly scan each page and stop at the ad that first gets your attention.  What is it about that ad that made you take notice?  Compare it to others close by and you'll start to see some subtle and some not-so-subtle differences.  Chances are, the ad that got your attention stands out from the rest because of attractive design and good use of white space.

Whether you need a logo, stationery, business cards, brochure, catalog, postcards, print ads or even billboards, Peppermedia can help you get the word out with good design and an effective marketing strategy.  Click here to receive a pricelist of our most requested design pieces.

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